Provingxetentcy: internet marketing

According to The Canadian Press, comScore, the marketing intelligence service says Canadians are leading the way in hours spent online.

Canucks are spending an average of 2,500 minutes online per month which translates to over 41 hours, that’s an entire full-time work week spent surfing. And that’s apparently more than any other country in the world. Based on this data, it seems that Canadians are rapidly adopting the digital lifestyle and seem to be wildly passionate about online video, social media and Wikipedia.

If you take a look at how many Canadians are visiting YouTube, per capita, the great white north is smoking the rest of the world with 21 million Canadians visiting every month. That might not seem like a lot but considering the size of Canada’s population (34,238,000) that’s a lot of YouTubing. YouTube is obviously deeply embedded in Canadian culture and it’s clear by the data. Not only are Canadians hitting YouTube more (per capita), they’re also viewing an average of 147 videos each month: that’s 47 more than American users.

In the last month, Canada was ranked #10 on Socialbaker’s Facebook user list. It’s reported that Facebook has penetrated 51% of the Canadian population with 17,288,620 users. When you view the penetration rates of the top 10 countries, Canada once again takes first place. Americans came second in the top 10 contenders coming in a 46.98% penetration of the population.

While the exact number of Twitter users by country isn’t available yet, we know that Twitter has been gaining momentum in Canada throughout 2010. Twitter stated “What we can share is that the number of Twitter accounts in Canada has increased by 75 per cent since the beginning of the year, and the number of daily tweets more than doubled..” And, we’re also seeing Canadians are using the user generated site Wikipedia more than any other country. This data is based on 16 Wikipedia page views per month on average coupled with 217,000 Wikipedia edits a month.

The Canadian Press article highlights the fact that back in April of this year, comScore estimated that 68% of the Canadian population is online. The proof is in the pudding folks, Canadians are a group of highly progressive and tech savvy people. Canucks might not get the hottest gadgets on release date but they’re poised to drive their gadgets online more than anyone else. What do you think is the cause of this obsessive online behaviour.. Are Canadians just too cold to go outside?

Facebook passed 400 million active users in February and continued its ascent throughout the year. As at date of writing, Facebook boasts more than 500 million active users, half of whom log on to Facebook on any given day. The average user has 130 friends and, in aggregate, Facebook users spend "over 700 billion minutes per month" on the site. In November, Hitwise reported that Facebook gets nearly 25% of page views in the United States.

With such scale, Facebook hasn't been without its controversies. The biggest in 2010 was a significant change to privacy settings, which Facebook announced right at the end of last year. Previously, most of a user's information was private by default. But heading into 2010, a large swath of the average Facebook user's data was made public: name, profile photo, gender, current city, networks, friends list, and all of the pages they subscribe to. Later, in May, Facebook reluctantly reversed some of those changes - but the
default setting for most content published on Facebook remains public.

Despite concerns ranging from privacy to de-emphasizing third party content, Facebook is a source of joy for many millions of people. It helps keep families and friends stay connected, enables users to track news from their social network, keeps people amused with games, and much more. In 2010, there was no other Internet company as influential as Facebook.

Runners-Up: Apple, Google

After winning Best BigCo in 2008, Apple was a runner-up last year and has been very impressive again in 2010. The launch of the iPad was the highlight - another groundbreaking consumer Internet device that re-defined a market! Apple also released a new version of the iPhone this year, along with improvements to its iPhone OS such as multi-tasking. The new phone had technical issues with the antenna, but still sold extremely well.

Apple's App Store continued to dominate the mobile app market in 2010, although the Android marketplace is catching up. Overall, another great year for Steve Jobs and co.

Google has won our BigCo award 3 times over 7 years and never fails to impress. This year Google made great strides in the all-important mobile market, with Android making up ground on iPhone. It continued to dominate search, despite a big marketing push from Microsoft's Bing. Google showed that it can still innovate in search, with enhancements such as Instant Search. It also made progress in key markets such as enterprise (with Google Apps) and Internet TV (with Google TV).

Things didn't go all Google's way this year, however. Its innovative Wave product was farmed out as an open source project, the launch of a social media tracking service called Google Buzz was a flub, and Google had many critics in the privacy debate (for Google Street View in particular). Overall though, it was a strong year for Google - albeit with some speed wobbles.

Honorable Mentions

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Tuesday, December 28, 2010

internet marketing

Runners-Up: Apple, Google

Honorable Mentions

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